Once tethered to the ticking clocks of advertising,
Grace, the founder of Parinda, lived a life dressed in deadlines.
But beneath the strategy and schedules, a question fluttered:
“What if I could create, not campaign?”

Her heart beat louder than the boardrooms.
And so, she listened.
She walked away from the noise—into silence,
Into charcoal dust and white canvases,
Into the slow rhythm of soulful creation.

Parinda—named after the Hindi word for “bird”—
Isn’t just a studio.
It’s a flight.
A rebellion.
A sky-bound whisper against the grey ceilings of convention.

 

✦ From Corporate to Creative

What began as a departure
From deadlines and campaign briefs
Became a home for artistic ease.
A sanctuary where art isn’t forced—it flows.
Where every stroke whispers:
“You’re free now.”

​

✦ The Birth of Parinda

Grace founded Parinda to craft spaces that feel like poems,
To fill homes with original, handcrafted art—not just for walls,
But for hearts seeking refuge in beauty.

Parinda is where tribal meets boho,
Where modern meets meaningful,
And where art is not bought, but felt.

​​

 

​✦ Our Philosophy

We don’t believe in red ropes and elite auctions.
We believe in access.
No queues. No galleries. No hushed halls.
Just soulful, original charcoal art,
Delivered to your doorstep—
Simple, seamless, sacred.

We don’t create for investors.
We create for dreamers, for seekers,
For those who find beauty in the raw, the real, the unfiltered.

Parinda is not just a brand.
It is an experience.
A mirror that reflects the most authentic version of you.

​